Self Marketing Advantage Logo



Self Marketing Advantage (SMA) offers one-on-one coaching and seminars designed specifically for business professionals as well as students.

SMA gives you the competitive advantage by coaching you on what to expect in all areas of the interview process ranging from interviews to the current practices used in hiring; addressing your individual career objectives, and building your confidence. SMA helps you prepare for every step of the job-seeking process to present your best self on paper and the Internet, via phone, and in-person.

ONE-ON-ONE COACHING: SMA offers one-on-one services for job seekers who want to positively market themselves to prospective employers. All job-seeking advice is not universal and some job seekers have unusual circumstances. SMA will help you determine the appropriate course of action for your situation. If you need help or guidance on something other than the topics listed below, I offer open counseling to discuss the topic(s) of your choice.

You think your resume is good and you've had a parent or co-worker look at it, but you're not getting any responses. Whether you are an experienced professional in search of a job change or a college student seeking an internship, SMA will work with you to write a resume that will get noticed by potential employers.

With the rising costs of fuel and to save time, many companies are now using phone interviews to gather information about candidates before moving on to in-person meetings. Because the impression you leave during this screening process is based 100% on the sound of your voice and what you say, SMA will coach you on how to present yourself and build a positive rapport with the interviewer while only using your voice.

Sometimes your job search will require you to meet face-to-face with potential employers at multiple events: job fairs, networking events, informational interviews, job interviews in an office or over a meal, etc. In some situations you may not be the only person vying for the attention of the potential employer. SMA can guide you through the do's and don'ts of interviewing and coach you on how to successfully navigate your way through these types of events.

How you present yourself includes your personal appearance. You should not assume a business suit is an appropriate choice for all interviews or work-related events. There are several factors to consider when selecting what to wear when meeting a potential employer, or attending a company function. SMA will help you select an outfit that is flattering and appropriate for your job search without breaking your budget.

SMA offers seminars to groups of eight or more people. They are 1-1.5 hours in length and the topics are customized based on the needs of the group. Seminars are interactive and include current information on the market. Examples of topics include:

  • THE JOB SEARCH PROCESS - what happens to your resume after you apply on-line and how to get noticed
  • HOW TO SPEND YOUR TIME - what you should be doing while you wait for the right opportunity to open up
  • CHANGING DIRECTIONS/INDUSTRIES - what you can do to make a successful transition to another industry or another role
  • FINDING THE JOBS- where the jobs are and how to get them

SMA prepares you for unfamiliar situations you will face as you enter college and/or the working world. By providing guidance and practice, SMA helps you develop skills, overcome nervousness, build confidence and enable you to present your best self. To learn more about each service, click on the name of the service.

Simply graduating from college or graduate school will not guarantee you’ll land a full-time job upon graduation. More people are going to college than ever before, so competition has increased significantly over the past 20 years. SMA helps you build your resume and increase your chances of reaching your goal upon graduation by highlighting your strengths and accomplishments. You may have looked for a resume template, but you're still not sure which one to use, what information to include, and/or you don't have enough information to fill one page. SMA works with you to create an informative resume that is formatted appropriately.

You only get one chance at making a first impression, but do you know how to make it a positive one? SMA shows you the do's and don'ts of conducting yourself on interviews. This session equips you with the basics to help you succeed in various situations in your lifetime.